Database Management Solutions

Getting the Right Strategy for Your Campaign

Marketing database solutions

InfoCanada offers one stop solution for all of your database marketing needs, from standard database cleansing and standardizing to more sophisticated and intelligent solutions like data profiling and data analysis. These solutions can be utilized through our campaign management for both acquisition and retention campaign strategies.

One Stop Data Shop

Business databases contain a vast amount of secure client data and our team at InfoCanada ensures that the data is being stored or transferred using the most secure protocols available. Our databases are backed up on daily basis to ensure client information are secure. While maintaining your database we offer:

  • Daily data back-ups
  • Monthly database updates including: Address Accuracy (AA) and National Change of Address (NCOA)
  • Optional refresh of existing database by matching against our consumer or business database

Ensure Data Stays Current and Targeted

While database maintenance is the first step to ensuring client’s data is up-to-date we offer many other services to help not only maintain existing database, but also expanding it by obtaining beneficial insights to help you acquire new prospects. Each steps of the processes can be ran on its own as a separate module, however, integrating the entire modules together with your campaign will give you the overall benefits of our solution.

  • Consumer Profiling – helps to paint a picture of what current customers look like
  • Data Analysis – leveraging the key learning from profiling and database, analyze the data to help establish the next steps
  • Trade Area Analysis – helps understand what current or potential market looks like
  • Campaign Management – using completed data analysis target the right type of businesses or consumers to maximize the ROI
  • Post Campaign Analysis – response analysis using the responder data
  • Businesses Profiling – analyze business data using clients information and InfoCanada database (match and append)
  • Merge/Purge – combine multiple files and eliminate duplicate names.